DIGITAL + PHYSICAL = AWESOME
This weekend, Richard and I went to San Francisco to host the second Town Holler. Like New York, this gathering of Foursquare enthusiasts was full of good people and good times. Our fist check-in of the evening was at Zeitgeist in the Mission and proved to be a popular venue - in fact, it is the most popular SF check-in according to our friends at Foursquare. As the night went on, the group sized ebbed and flowed. People turned up to new venues by following our broadcast on Twitter. For those not familiar with Foursquare, you can send your location updates to Twitter, making coordinating the event very easy.
Unlike Town Holler NYC (which came together in about four days), the SF event had plenty of time to generate buzz and excitement. For weeks, we asked for venue suggestions and conversed with passionate users to keep momentum going. When the day finally came, we were overwhelmed by the enthusiasm.
Even after the event, attendees continue to use social media to talk about Town Holler. Be it on blogs, on Facebook or on Twitter, the conversation is driven by passionate Foursquare’ers.
In both New York and San Francisco, the goal of Town Holler was the same: use digital platforms to inspire real-world connections. Mobile devices are helping to make this kind of connection possible, serving as a bridge between our digital and physical lives.
